Research: My particular poster interests

Posters have a long and rich history documenting everything from boxing matches to Bollywood films, the Soviet Revolution to punk, encouraging young men to join the army to persuading women to buy bras. There are many collections in books in museums and galleries and on the internet. Find out more about your own particular areas of interest.

Make notes in your learning log.

This is an enormous subject

The first collection I looked at was the V&A (1):

The V&A collects posters on an international scale, with over 10,000 objects in the Prints and Drawings Department, and significant holdings in other departments. The Museum has had an active collecting policy throughout the twentieth century and now holds the national collection.

According to information on the V&A site

The earliest posters or playbills measured about 17.5 x 7.5 cms (7″ x 3″). We know that some were printed by 1587

Larger posters began to appear in London influenced by the French theatre around 1672. In the 19th C posters started to appear for circuses. Thee were printed on the new letterpresses.

 

 

 

 

By the end of the century theatres started to use coloured posters. These were influenced by the french poster artists, Chèret and Henri de Toulouse Lautrec.

I love this poster. I love the colours and the simplicity of it. I like the way the entire poster is filled with colour. I have collected theatre programmes all my life. I love the theatre and theatre posters. But I also like film posters. Our local cinema in France have a great collection of recent film posters. The cinema was taken over about three years ago by a group of young cinema enthusiasts.

There are some wonderful film posters on this site(3) of all the well known films. Some I remember and some I don’t. I don’t remember this one but I thought it really showed the film content in a poster. Very clever design  think.

 

World Wars at the beginning of the 20th century affected the production of letterpress posters. By the middle of this century typographical posters became the most common.

In the ’60s poster art came into its own influenced by the Pop Art movement. Then in the ’70s artists began to experiment with photographs and photo montage on posters. Today posters are considered part of the marketing process for productions. But I was sad to read this on the V&A site:

Posters may no longer be the major form of theatre advertising but they are still an essential part of any marketing strategy for a production. Their design is probably harder to get right now than it was over 400  years ago, when the earliest posters hit the posts.

There is an amazing Poster Study Guide on the V&A site (2)

The next poster collection I looked as was the Deutsches Historisches Museum(4).

The first historical museum poster collection I looked at was that held in he German Historical Museum. This was a little scary with so many political type posters. This is the ‘raison d’être’ for this museum. I realised very quickly that I do not like these type of posters. Inciting people to support various political actives, or indeed politicians, makes me uneasy. However there were a couple in the image displays which I found amusing.

This first one is so alien to my ideas as a feminist principles

My Pride and the secret of my housewifely success. Is the GASCOOKER!!!!

 

I loved the colours of this one.

 

 

 

 

 

But I realise I find the old posters very static. I found myself gravitating towards modern rock and pop posters. This site (5) has some great examples.

 

 

 

 

 

 

 

 

  1. Posters – Victoria and Albert Museum. 2017. Posters – Victoria and Albert Museum. [ONLINE] Available at: http://www.vam.ac.uk/page/p/posters/. [Accessed 07 August 2017].
  2. Posters Study Guide – Victoria and Albert Museum. 2017. Posters Study Guide – Victoria and Albert Museum. [ONLINE] Available at: http://www.vam.ac.uk/content/articles/p/study-guide-posters/. [Accessed 07 August 2017].
  3. Movie Poster Art Gallery: Catalogue Page 1.. 2017. Movie Poster Art Gallery: Catalogue Page 1.. [ONLINE] Available at: http://www.mpag.co.uk/newitemspage1.htm. [Accessed 09 August 2017].
  4. Deutsches Historisches Museum: Poster Collection. 2017. Deutsches Historisches Museum: Poster Collection. [ONLINE] Available at: https://www.dhm.de/en/collections-
  5. Vintage original music and rock posters for sale, Catalogue Page 1.. 2017. Vintage original music and rock posters for sale, Catalogue Page 1.. [ONLINE] Available at: http://www.rock-explosion.com/catpage1.html. [Accessed 09 August 2017].
  6. graphicdesign. 2017. The Danish Museum of design – graphicdesign. [ONLINE] Available at: https://graphicdesignnuala.wordpress.com/category/reviews/museums/the-danish-museum-of-design/. [Accessed 09 August 2017].
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Assignment 5:Promotional design

A youth theatre club is performing a production of Abigail’s Party. Mike Leigh’s tale of suburban taste is set in the 1970s and explores middle class aspirations and preoccupations.

You will need to acquaint yourself with the play if you don’t know it already, as they are particularly keen for it to have a 70s feel. The play will be touring local theatres for a month, performing every Friday night and Saturday matinee.

Produce a poster (A3 portrait), a flyer (A5 landscape, double-sided) and newspaper advert (A6) to promote this event. In addition they would like their A5 programme cover to continue the design theme.

For the purposes of this brief you need to invent dates, times, places, names and any other information you think will be required. Use Lorun ipsum text for areas of body text.

IMDb’s synopsis of the play:

A TV play based on the Hampstead Theatre production. Beverly has invited her new neighbours, Angela and Tony, over for drinks. She has also asked her divorced neighbour, Sue, because Sue’s fifteen year-old daughter, Abigail, was holding a party in their house. Beverly’s husband, Lawrence comes home late from work, just before the guests arrive. The gathering starts off in a stiff insensitive British middle class way with people who do not know each other, until Beverly and Lawrence start sniping at each other. – written by Will Gilbert

I watched the play on YouTube:

CRITIQUE:

I felt like I was stepping into not only my mother’s time period but my grandmother’s period, with the beige leather suite and kitschy wooden furniture, not to mention the costumes. http://lumiere.net.nz/index.php/abigails-party/:

First step having renewed my acquaintance with the play I made a list of the characteristics of each of the roles.

I tried to get some feeling for the colours in the play. Beverly, the leading actress seemed to wear orange in most productions. So I looked for a model in an orange dress which I could stylise in Photoshop. I found one and worked on it having sketched it.

I was fascinated by Anglea’s shoes in the video above so I looked up some 1970’s shoes.

I then looked at the music from the play and looked for the record covers to get some idea of the design of the time.

I looked up posters for Abigail’s Party to see what had been done previously. Among these were some OCA students work. I divided the posters into those on orange backgrounds, yellowish backgrounds and the remainder. The greatest number used the colour orange. Those on white backgrounds looked particularly weak.

Then I looked at some general theatre posters for the 1970s

I then looked at typefaces from the 1970s. Most of what I found were not installed with my design programmes. Only one or two were available on DaFont.

I looked up retro typefaces on DaFont and downloaded a couple of these. I printed a couple on my first ‘mock-up’ of the poster.

With all this information i set about trying to perfect my A3 poster. I was a little puzzled by how little information was contained in the ’70 posters I found online. I do not know if these were created as keepsakes rather than information posters. I figured that our local travelling theatre group needs to put information on their poster in order to inform people where and when they will perform. So I followed this idea rather than trying to create something purely decorative.

Using the same elements I created a double sided flyer. I found it odd making a landscape A5 as most are portrait. Also I found it odd to have a double sided flyer. I am not sure if most people would expect to find information on the back so I put very little information on the front to encourage them to turn the flyer over.

 

Finally I created the newspaper ad:

I think the design could easily be used for the programme. I mocked this up as follows:

I believe that theatre goers just want information on the inside of the programme so I created a very simple text based inside.

I will have the A3 poster, the A5 double sided flyer and the A6 Neewspaper ad printed up for submission of my final assessment.

 

REFLECTION:

This has proved to be an extremely difficult assignment of me. Mostly because of my post operation immobility. However my family did what they could by looking at what I had created and giving their opinions on how this could be improved. I appreciate their input. i will continue to solicit opinions from friends before final assessment. Having worked and re-worked the above martial I am no longer sure if I like it..

5_G1-pt5-Nuala-Mahon (1)

Below is an update my tutor sent me.

5_G1-pt5-Nuala-Mahon

REFLECTION POST TUTOR FEEDBACK:

In terms of improvement I’d recommend you consider a little more your hierachies of type and image. The title should be the stand out element on the page with everything else subservient to this. It’s all about finding the right balance where the separate elements fall into a sort of connected grouping with each other. Look for gaps and space and where your eye naturally wants to fall is where your most important bit of type should live. Sometimes viewing the work in thumbnails is the best way of seeing this as a whole.

With this feedback and some suggestions from my tutor i reworked my poster. Here is the result:

I think this looks a lot better.

I have decided to use this as one of my ten pieces for submission in my portfolio. I have been in discussion with my print about ‘bleeds’ and papers etc. let us hope I have got it all sorted.

 

 

 

 

 

 

Exercise: The French Hen


Newton and Ridley, the brewers best known for their pub, The Rovers Return, are opening a cafe/wine bar nearer the city centre.

The bar is designed to appeal to younger women and sophisticated young men. The brewery has identified a gap in the market and wants to provide a ’sophisticated and relaxed’ venue for the ‘discerning’ drinker. This bar is to be called the French Hen and will be in direct competition with the cheap ‘binge drinking’ venues on the same street. The brewery is also trying to enhance its own image as a ‘respectable’ alcohol vendor.

They want you to develop some ideas for a logo, to be used:

  • • on covers for the food and cocktail menus
  • • in colour on the signage outside, and as a cutout for a window detail
  • • on T-shirts for the staff and paper napkins
  • • for one side of a beermat, the other will carry advice on sensible drinking.

There are many conventions that have been developed around the marketing of both bars and products to this age range. You need to be conscious the whole time of avoiding clichés and stereotyping.

Draw up at least three ideas to start with. Be critical of your work.

Check it against the information you have here. Will it do what the client wants – and how will you know?

When you have decided which one you are happiest with, mock up the menu covers, the outside sign, the window detail, a T-shirt, paper napkin and beermat. Does it all still work?

Some ideas from research:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Then I did a mind map to try to concentrate my thoughts on what was important in this task.

 

 

 

Sketched out some ideas and then set to work.

 

 

 

 

 

 

 

 

 

 

I was originally opposed to the idea of using a french hen which is in fact a cock but my husband thought it absolutely necessary for this logo. hence I created two different logos.

FIRST LOGO:

STEP 1:

The first involved tracing the french cock which I found in google images. I then created the french flag using information for the colours which I found online. I superimposed a .PNG file of the cock on to the flag.

STEP 2:

I then created a glass in Illustrator following a YouTube video the link for which I give on my diary. This is a pretty basic glass but it gave me the opportunity to work again with the pen tool. I also learned about reflecting the first half to get a perfect shape. I refreshed my ‘join’ of two points.

STEP 3:

I placed the hen in the glass as a PNG file.

STEP 4:

I added the text. I used Parisish typeface as I thought it fitted the brief. I rotated the cafe name to make it fit into the stem and used 43pt on the bottom text so that it lined up with the edges of the glass.

STEP 5:

I added a gradient behind the whole.

This is the result:

then added the Menu text:

The sign could be printed on some silver metal:

 

Window Cut out:

I looked up a T-Shirt manufacturer as I wanted to see how it looked on the back. However for a single example it would have cost €32!! So I took a screen snap of the result:

 

 

 

 

 

 

 

 

 

 

 

Napkin:

SECOND LOGO:

STEP 1:

This logo is a text based logo. So I chose InDesign to create it. I used a black background.

STEP 2:

I wanted a slim font because I wanted to make the letter “h” into a bottle. The font I used was eccentric standard. I stretched it, saving the letter “h” to be added later.

STEP 3:

I then made the ‘h’ in a bottle shape, copied it and rotated it so that the two ‘h’s’ were two half bottles.

STEP 4: 

I then superimposed the bottle on to the outline of grapes.

This is the result:

 

 

 

The Menu cover

 

The sign:

 

 

The window cut out:

The T Shirt:

 

 

 

 

 

 

 

 

 

 

Napkin:

 

 

REFLECTION:

I personally like the second of these logos. I think it is more sophisticated than the first. I think it works better on the T-Shirt but not on the window cut out. I like the napkin with the glass logo. But do not think that it works as an outside sign.

I will gather other opinions. I guess this all makes one think of how to achieve multiple uses of a single logo.

I enjoyed the process of creation as it forced me to revisit some of both my InDesign and Illustrator skills. I think I am becoming more confident in the use of these software programmes.

REFLECTION POST TUTOR FEEDBACK

– You demonstrate strength in your ideas again through your thumbnailing and initial drawings. I particularly like the glass/hen combo and think this could be a winning logo idea!

Whilst the below examples lean towards novelty, I love how the shape of the birds and the glass fit together.. you go one step further in your design by using the flag’s colour to depict the wine and this demonstrates the kind of playful thinking that is crucial to the designer and something I’d encourage you to nurture/expand or document more of in your process.

I tried to create something using my tutor’s idea of the hen as a shape of a glass. I found this almost impossible with my present illustrator skills. This is the result of my efforts.

 

 

 

Research point: How many logos can you name?

The whole subtle or not so subtle effect of branding and logos was demonstrated to myself and my husband while in Japan recently. Having no Japanese whatever we were able to pick out advertising for various well know brands.

One day we needed washing powder so standing in the Supermarket in front of the area selling cleaning products we scanned the shelves for anything we recognised. My husband suddenly said that’s DAZ. There was nothing on the packet to indicate this but somehow it resembled our DAZ packets.

Was it the way the colours were placed on the package, some resembled the colours used in Europe, or was it the Name? Hard to say.

 

 

 

 

This is not a simple design and it is multicoloured but it works. I think that is because it is a household product rather than some expensive object or service that multicolours work.

Analysing some logos that I know very well has been interesting:

 With Nike it is only necessary to have the curved line to know the product is Nike. Why is this so iconic? Maybe because it is so ubiquitous in the sports world. It is mono coloured and will work anywhere.

Coca Cola always fascinates me.

The Typography is complicated but the logo is emblazoned on everyones brain. Again there are only two colours red and white. It is simplicity itself if we leave aside the type face.

 

The World Wildlife Fund is another logo that works so well. B&W is perfect for the panda bear. The illustration is simple – I might even be able to come up with this now!! And it works perfectly. Simplicity and B&W – the perfect recipe for success.

Apple is another logo that you would have had to arrive from space not to recognise. Again it is white on black and simplicity itself. It works in any language and country too.

I wish I had invented the McDonalds “M”…. It isn’t even attractive!!! But it is very successful. Again two colours and very simple. Lit up in Neon you can see it for miles and you know that a burger awaits!!! That’s if you can bear to eat a McDo’s burger!

I wonder what is the secret to becoming a brilliant logo designer? I wonder if the most famous logo designers, Saul Bass (1920 – 1996), Michael Beirut, Paul Rand (1914 – 1996), Milton Glasner, Alan Fletcher (1931 – 2006) and Massimo Vignelli (1931 –  2014), to name but a few, have anything in common. One thing that strikes me is that they are mostly men. But this may be, and probably is a factor of the times they lived in. Many were American but that also was of its time. Americans had money to spend on products so this demanded branding of these products.

This is such a small sample but I feel, in most of the logos I can recall, it is simplicity which dominates in successful logos.

 

Exercise: Judging a book by its cover.

Choose a book by an author you are familiar with. You are going to design two different covers for it, one using illustrations or photography and the other using just type.

Design the whole cover including the spine and back page. Include the title of the book, the author’s name, a brief description of the story and any other information you think is necessary.

As you are working remember that your design is intended to help a reader know what the experience of reading the book will be. Is it a serious text book or an off-beat funny novel? Are the readers expected to be young women or older men and does this matter?

Is it an ‘easy read’ or ‘literary’? Does the publisher have a house style you need to be part of?

When you have finished critique your work – which of your two designs do you feel works the most successfully and why? Make notes in your learning log.

I have chosen Zadie Smith’s Swing Time for reasons I explain in my diary.

I like the simple cover. I can understand why the cover designer chose to use only typography as the story is complicated to represent either graphically or in an image.

It is a story of two young girls, of mixed race, growing up in east London. One is a talented dancer but somewhat out of control. The other has less talent but more ambition. She also has a very pushy Jamaican  mother. The less talented girl is the narrator. She finishes school, having passed through a succession of teenage rebellious periods, and lands a job as a PA to an American pop singer. This singer has philanthropic ideals. She wants to help a school in The Gambia. The narrator is shocked by the poverty and cannot understand how someone would not want to leave it. Her struggle is within herself as she tries to find her place in this world. The talented dancer, Tracy, eventually dances in the chorus of a West End show. She is much more content with her background and place in society.

The story deals with friendship, race, ambition, lack of ambition, knowing our boundaries, learning to be happy and satisfied, philantrophy and its consequences.

Problem is how to represent this story on a cover.

I tried out some ideas in my log book.

I wanted to show the race element and the cross pollination of the UK and The Gambia. Swing Time, in the story is about the Narrator’s love of old swing time movies. But I thought, because of the contrasts in the book, black and white, ambition and contentment, poverty and wealth, a swing would best represent these ideas. So I worked on this in InDesign. I am not altogether happy with the result but it was the best I could do.

 

I tried several covers using only typography. I looked up a reference my tutor had given me but did not feel inspired by the examples. I wanted to keep the idea of mixed race but  black and white seemed too stark. I wanted clean simplicity to avoid my usual problem of overworking. I then decided to use a metallic silver tone (Patone silver C). with a black and white title.

 

REFLECTION:

Although I loved this book and felt a very special affinity with it I found creating the cover extremely difficult. Parts of this book could have been my story and I still intend to write to Zadie Smith to ask her if she had personally experienced the Gambia river crossing. The only difference between the experience recounted in the book and mine was that mine was a great deal more complicated and dangerous…

In the illustration cover, I like the colour of the headings and I like the two country map idea but I feel that the figures are a bit stylised and maybe if I was being very PC they might not be acceptable. But I will await my tutor input.

I prefer the metallic grey simple typographical cover. Maybe this is because the book had a typographical cover or maybe it is because Zadie Smith’s boos have all had this type of cover. I could also be that I inevitably will prefer simplicity.

REFLECTION FOLLOWING TUTOR FEEDBACK

 

Your illustrated book cover has a certain logic to it and I like how you’ve started to break down and handle your themes but I feel the overall image is a little too disjointed or contrived. It may be worth returning to the visual metaphor task from earlier in the course to try to come up with some keywords which sum up a sentiment of the book or core objects , locations or defining scenes that anchor the text. Depicting your characters and their cultures could be as simple as having contrasting props photographed / spliced together. It would be good also to describe your rationale for the text based image in your log further too.

Further TUTOR reflections in an email:

Stick with the book jacket a little while more but if you don’t come to any conclusions or manage to fully refine try not to worry. A good written reflection of what the sticking points are can be as good as reinventing the wheel and if you end up with some big ideas you can’t pull off – some thumbnails to show your concepts would be just as good. I think sometimes when you read something you are more personally entangled with it can make it quite problematic to find thee all encompassing image you wish for.
Extra pointers from me might be to see if you can go and photograph a location that might be suitable – or if you know someone who could capture this for you that would also be ok; finding an image online and documenting your understanding for the steps you’d need to undertake to license it would also be appropriate). You could also gather up some objects that you could imagine the characters associated with (dance shoes?) and just play around and handles these as props to inspire a set-up that would relate to the book. I think the typographic cover will probably come more easily once you’ve got these key visual metaphors concentrated into one clear focus of concept.
REWORK of BOOK COVER:
Following the above feedback I decided to collect some images that I thought represented the story.
I played around with these in my sketch book.. I then mocked up a cover using the Gambian flag colours and the ballet legs. I added and took away various other images.
Using this mock-up I worked inDesign to create the following new book cover.
I am much happier with this cover.

Exercise: Chance Housing Association

The Chance Housing Association has been set up to try and help first time buyers get onto the housing ladder and they want you to develop a brand image for their stationery.

It is important to them that the Association is seen as being different from the other local housing associations – more modern, more helpful and definitely welcoming to young people wanting to buy a house.

They want to use their logo on their letterheads and office stationery and it will also be used somewhere on the sheets that hold the property details. It also needs to be reproducible in the local newspaper and professional trade magazines.

What to do

• Research other housing associations’ and estate agents’ styles. Look at other publications designed for a similar audience. This information should help you identify as much what you don’t want to do as what you do.

• If this was a real job you would need to visit the housing association’s offices and website, if it has one, to see how many decisions they have already made – for example they may have painted their sign silver and dark blue and used a particular font. As the designer you may want to continue with and develop those decisions or change them.

Using just typography sketch up some designs. You want to come up with at least three initial ideas to show the client. In this instance you can decide which one you think works best to further develop.

• Mock up a letterhead and business card using the logo and house brand. Look in you local newspaper and mock up an advertisement to fit in the paper. Measure the space carefully remembering to leave sufficient margins so your text isn’t cramped. Photocopy in black and white onto cheap paper – does your logo still work? Have any fine lines got lost? Are the differences between colours still discernable?

• Show your designs to your friends and family. What is their feedback?

• If you need to, go back and adjust your artwork. If all is well make up a presentation pack to show the client – in this instance your tutor.

Keep all your work and record the process in your learning log.

Logos from Housing Associations:

I examined these and divided them into those that were created only of Typography.

 


 

 

 

 

 

 

 

 

and then those that had something else added to the logo.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I need to concentrate on the Typography only examples. Interestingly none of these has tried to make an image out of any letter. They are just fairly straightforward. Two have circles with letters inside. Two use script typefaces which I think look amateurish. I like EQUITY best. I think it looks clean and youthful and modern. I’ll think along these lines for my sketches.

I love this quote:

If you can’t draw it from memory, you should at least think twice about it.(1)

I looked up typographic only logos in mono colour to get some inspiration before I start my sketches.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It is really interesting to examine these to see how typography has been used to create really memorable logos. I’m thinking ‘vimeo’,’ Mail Chimp’ and ‘YouTube. The other interesting thing is how letters are used for example ‘NCAD’ (National College of Art and Design) and ARC design. Some logos are framed e.g. FRAME, The Bartlett School of Arcitecturea and Vitra Design Museum. How the letters are placed as in O/R is interesting but sometimes just a simple block capital name like STRIPE works really well.

With this review I set about sketching some logos for the “Chance Housing Association”

Within these sketches there are some ideas I worked on. I was drawn to the idea of using a ladder to express the idea of “getting on the ladder”. On the other hand I wanted my logo to be clean and simple. So I worked on these two ideas and asked a graphic Designer friend to take a look at these attempts. She came up with several suggestions which I will enumerate after I present them:

The Graphic designer felt legibility was a problem. She liked the ladder idea but felt the “H” of the word ‘chance’ was lost. She also felt that the ‘A’ might look better slightly smaller. In addition she liked the pink background of the newspaper ad and suggested this might work better as the logo. For the Newspaper ad she suggested the question in the top left hand corner would look better on a darker strip at the bottom of the ad. I did not show her my business card mock up.

For my second design I chose more clean lines. I preferred this design myself.

Deirdre liked this design also but felt the spacing could be tighter. She also suggested the underline to be aligned with the end letters.For the advertisement she also suggested I play around with the positioning of the elements to get a better visual presentation. She stressed trying to improve the diagonal perspective.

With all of the above suggestions I set to work to improve these two designs and to present my client portfolio, giving the client the choice between two quite different logos.

The results are as follows:

1.1 LOGO

 

1.2 Letterhead

1.3 Newspaper Advrtisement

1.4 Business Card

REFLECTIONS ON THIS SET

I think it is better than my first effort but I am still a little wary of the pink. I think it might be too feminine. Also there is the issue of the black on the advertisement which, if not a true black, might ‘bleed’ on the newspaper. However I could not work out how to get a CMYK 100% black when I saved the image as a JPEG.

2.1 LOGO

2.2 LETTERHEAD

2.3 NEWSPAPER ADVERTISEMENT

2.4 BUSINESS CARD

REFLECTION ON SECOND SET

I like this set and think it is clean and uncluttered. I think it fits in with the modern trend among your people to return to Bauhaus type design. The red ‘A’ resembles a house but not too graphically. However I wonder if the newspaper ad is eye-catching enough given that it will be printed on a very absorbent off white paper.

REFLECTIONS POST RUTOR FEEDBACK

Chance:

– the discussions around legibility are very pertinent.

  • – Conceptually your steps/ladder feels the strongest image however the final logo is the cleanest and most balanced and an attractive piece of competently produced design.
  • – The problems that remain to be resolved surround the triangle erring towards looking like a wigwam and needing to be more overlty rooflike.
  • – The triangle seems to read most positively if considered as an arrow or a direction – could this be a thing to explore further? (in reflection perhaps rather than any extended re-working).

Because the second logo was so simple I wanted to have some indication therein that it was concerned with housing. Hence I decided to use the triangle/wigwam symbol. In my discussion with my tutor she indicated that this might be interpreted as ‘temporary’ accommodation. However I think the wigwam is accepted more as a symbol for a roof over one’s head or protection than any form of temporary accommodation. I also feel that in the Newspaper advertisement the houses in a ladder form help to solidify the design as a permanent housing association.

I also asked myself if a non solid ‘A’ would better indicate ‘permanent housing.

But I do not think so. I think it looks too like a traffic cone!!!

I also tried a ‘flat’ topped A but this did not look good.

So my conclusion is that the clean logo using a solid red ‘A’ to indicate a house is the best of what I have produced.

 

  1. Creative Market. 2017. 20 Rebranding Disasters You Can Learn From ~ Creative Market Blog. [ONLINE] Available at: https://creativemarket.com/blog/20-rebranding-disasters-you-can-learn-from?utm_source=Facebook&utm_medium=CM+Social+Share&utm_campaign=Blog+Post+Social+Share&utm_content=20+Rebranding+Disasters+You+Can+Learn+From. [Accessed 11 July 2017].

Exercise: Poster and flyer

This exercise is about how you deal with two different spaces to work in.

You have been asked to design an A3 poster and an accompanying double sided A6 flyer to promote a singing course run by an organisation called SingOut (all one word). They have very little money so want to print these posters on their black and white photocopier. You can use a colour paper if you want.

You may want to include an image such as a drawing or photograph, but be very careful with photos as they tend not to reproduce well on a photocopier particularly if they are colour photos. You will need to check by printing off your design and/or photocopying it.

The information they want to give is:

  • • Do you love to sing?
  • • Join us for an exciting opportunity during the day with a professional vocal coach.
  • Learn to sing different types of music, vocal techniques, meet new people and have fun!
  • • 10.30 to 12.00 every Tuesday from 11 March
  • • The Community Centre, Charlotte Church Road
  • • £60 for the course
  • • No experience needed/no requirement to read music
  • • For more information call 011779 8765432 http://www.singout.com

The first thing you need to do is work out if you have all the information you need to fulfill the brief. If not what is missing? Work out the hierarchy of the information. How will you divide your information up to fit on both sides of your flyer? How will you link the design for the poster with that of the flyer? How can you make the poster eyecatching and effective with such a limited palette? Which typeface or faces will you use and why have you made that decision?

When you have finished pin your poster up and critique your work. What do you think?

Keep notes and sketches in your learning log.

RESEARCH:

I looked up a reference my tutor had given me. This were really inspiring.

I then researched Templates for music lesson posters:

https://www.postermywall.com/index.php/posters/search?s=music%20lessons

I first looked at some B&W posters on Google to get som ideas:

I love the face in half and half black and white but cannot see how it would fit into this project. I also like the abstracts.

I then narrowed the search to ‘music” B&W posters and used some of these to inspire me. Here is my sketch book. I played with notes and pianos and a bird.

My first efforts are not too satisfactory especially the typefaces used in the bird example:

I don’t like the typeface on the bird and I do not like the “Do you like singing” positioning. I also need to line up the ‘more information’ with the ‘tel’.

Here is next effort:

I like this better but not the “like singing” typeface. So back to the drawing board.

 

Then I tried another poster using a piano illustration I created:

I like this better. I am especially proud of the star with the use of the ‘scallop’ tool. But this is missing the start day of the coaching so I nee to add it. Where?? And maybe change the love to a heart symbol?

This now contains all the information. I will test both my examples on a few friends and see what they think.

The simpler one was more popular so here is the final version with some of the glitches tidied up..

For the double sided A6 flyer I have used the same piano theme but put less information on the front side since the rear side is available for all the additional information.

and the rear side of the flyer:

 

REFLECTION AFTER TUTOR FEEDBACK

My favourite image is the second bird composition – here the image works well to frame a central space. My top hint or suggestion would be not to forget the learning you’ve done about grid systems for type these apply to all designs and not just magazine articles or book layout. Could you map a grid system for the flyer that might work better using this kind of suggested template as a starting point? What’s the hierachy of the type?

I took the suggested poster and made a grid in my sketch book. I realised that the “sweet point was to the bottom right so I added the text here. This is the result which I think looks a lot better.