Exercise: The French Hen

Newton and Ridley, the brewers best known for their pub, The Rovers Return, are opening a cafe/wine bar nearer the city centre.

The bar is designed to appeal to younger women and sophisticated young men. The brewery has identified a gap in the market and wants to provide a ’sophisticated and relaxed’ venue for the ‘discerning’ drinker. This bar is to be called the French Hen and will be in direct competition with the cheap ‘binge drinking’ venues on the same street. The brewery is also trying to enhance its own image as a ‘respectable’ alcohol vendor.

They want you to develop some ideas for a logo, to be used:

  • • on covers for the food and cocktail menus
  • • in colour on the signage outside, and as a cutout for a window detail
  • • on T-shirts for the staff and paper napkins
  • • for one side of a beermat, the other will carry advice on sensible drinking.

There are many conventions that have been developed around the marketing of both bars and products to this age range. You need to be conscious the whole time of avoiding clichés and stereotyping.

Draw up at least three ideas to start with. Be critical of your work.

Check it against the information you have here. Will it do what the client wants – and how will you know?

When you have decided which one you are happiest with, mock up the menu covers, the outside sign, the window detail, a T-shirt, paper napkin and beermat. Does it all still work?

Some ideas from research:



















Then I did a mind map to try to concentrate my thoughts on what was important in this task.




Sketched out some ideas and then set to work.











I was originally opposed to the idea of using a french hen which is in fact a cock but my husband thought it absolutely necessary for this logo. hence I created two different logos.



The first involved tracing the french cock which I found in google images. I then created the french flag using information for the colours which I found online. I superimposed a .PNG file of the cock on to the flag.


I then created a glass in Illustrator following a YouTube video the link for which I give on my diary. This is a pretty basic glass but it gave me the opportunity to work again with the pen tool. I also learned about reflecting the first half to get a perfect shape. I refreshed my ‘join’ of two points.


I placed the hen in the glass as a PNG file.


I added the text. I used Parisish typeface as I thought it fitted the brief. I rotated the cafe name to make it fit into the stem and used 43pt on the bottom text so that it lined up with the edges of the glass.


I added a gradient behind the whole.

This is the result:

then added the Menu text:

The sign could be printed on some silver metal:


Window Cut out:

I looked up a T-Shirt manufacturer as I wanted to see how it looked on the back. However for a single example it would have cost €32!! So I took a screen snap of the result:















This logo is a text based logo. So I chose InDesign to create it. I used a black background.


I wanted a slim font because I wanted to make the letter “h” into a bottle. The font I used was eccentric standard. I stretched it, saving the letter “h” to be added later.


I then made the ‘h’ in a bottle shape, copied it and rotated it so that the two ‘h’s’ were two half bottles.

STEP 4: 

I then superimposed the bottle on to the outline of grapes.

This is the result:




The Menu cover


The sign:



The window cut out:

The T Shirt:















I personally like the second of these logos. I think it is more sophisticated than the first. I think it works better on the T-Shirt but not on the window cut out. I like the napkin with the glass logo. But do not think that it works as an outside sign.

I will gather other opinions. I guess this all makes one think of how to achieve multiple uses of a single logo.

I enjoyed the process of creation as it forced me to revisit some of both my InDesign and Illustrator skills. I think I am becoming more confident in the use of these software programmes.


– You demonstrate strength in your ideas again through your thumbnailing and initial drawings. I particularly like the glass/hen combo and think this could be a winning logo idea!

Whilst the below examples lean towards novelty, I love how the shape of the birds and the glass fit together.. you go one step further in your design by using the flag’s colour to depict the wine and this demonstrates the kind of playful thinking that is crucial to the designer and something I’d encourage you to nurture/expand or document more of in your process.

I tried to create something using my tutor’s idea of the hen as a shape of a glass. I found this almost impossible with my present illustrator skills. This is the result of my efforts.





Exercise: Judging a book by its cover.

Choose a book by an author you are familiar with. You are going to design two different covers for it, one using illustrations or photography and the other using just type.

Design the whole cover including the spine and back page. Include the title of the book, the author’s name, a brief description of the story and any other information you think is necessary.

As you are working remember that your design is intended to help a reader know what the experience of reading the book will be. Is it a serious text book or an off-beat funny novel? Are the readers expected to be young women or older men and does this matter?

Is it an ‘easy read’ or ‘literary’? Does the publisher have a house style you need to be part of?

When you have finished critique your work – which of your two designs do you feel works the most successfully and why? Make notes in your learning log.

I have chosen Zadie Smith’s Swing Time for reasons I explain in my diary.

I like the simple cover. I can understand why the cover designer chose to use only typography as the story is complicated to represent either graphically or in an image.

It is a story of two young girls, of mixed race, growing up in east London. One is a talented dancer but somewhat out of control. The other has less talent but more ambition. She also has a very pushy Jamaican  mother. The less talented girl is the narrator. She finishes school, having passed through a succession of teenage rebellious periods, and lands a job as a PA to an American pop singer. This singer has philanthropic ideals. She wants to help a school in The Gambia. The narrator is shocked by the poverty and cannot understand how someone would not want to leave it. Her struggle is within herself as she tries to find her place in this world. The talented dancer, Tracy, eventually dances in the chorus of a West End show. She is much more content with her background and place in society.

The story deals with friendship, race, ambition, lack of ambition, knowing our boundaries, learning to be happy and satisfied, philantrophy and its consequences.

Problem is how to represent this story on a cover.

I tried out some ideas in my log book.

I wanted to show the race element and the cross pollination of the UK and The Gambia. Swing Time, in the story is about the Narrator’s love of old swing time movies. But I thought, because of the contrasts in the book, black and white, ambition and contentment, poverty and wealth, a swing would best represent these ideas. So I worked on this in InDesign. I am not altogether happy with the result but it was the best I could do.


I tried several covers using only typography. I looked up a reference my tutor had given me but did not feel inspired by the examples. I wanted to keep the idea of mixed race but  black and white seemed too stark. I wanted clean simplicity to avoid my usual problem of overworking. I then decided to use a metallic silver tone (Patone silver C). with a black and white title.



Although I loved this book and felt a very special affinity with it I found creating the cover extremely difficult. Parts of this book could have been my story and I still intend to write to Zadie Smith to ask her if she had personally experienced the Gambia river crossing. The only difference between the experience recounted in the book and mine was that mine was a great deal more complicated and dangerous…

In the illustration cover, I like the colour of the headings and I like the two country map idea but I feel that the figures are a bit stylised and maybe if I was being very PC they might not be acceptable. But I will await my tutor input.

I prefer the metallic grey simple typographical cover. Maybe this is because the book had a typographical cover or maybe it is because Zadie Smith’s boos have all had this type of cover. I could also be that I inevitably will prefer simplicity.



Your illustrated book cover has a certain logic to it and I like how you’ve started to break down and handle your themes but I feel the overall image is a little too disjointed or contrived. It may be worth returning to the visual metaphor task from earlier in the course to try to come up with some keywords which sum up a sentiment of the book or core objects , locations or defining scenes that anchor the text. Depicting your characters and their cultures could be as simple as having contrasting props photographed / spliced together. It would be good also to describe your rationale for the text based image in your log further too.

Further TUTOR reflections in an email:

Stick with the book jacket a little while more but if you don’t come to any conclusions or manage to fully refine try not to worry. A good written reflection of what the sticking points are can be as good as reinventing the wheel and if you end up with some big ideas you can’t pull off – some thumbnails to show your concepts would be just as good. I think sometimes when you read something you are more personally entangled with it can make it quite problematic to find thee all encompassing image you wish for.
Extra pointers from me might be to see if you can go and photograph a location that might be suitable – or if you know someone who could capture this for you that would also be ok; finding an image online and documenting your understanding for the steps you’d need to undertake to license it would also be appropriate). You could also gather up some objects that you could imagine the characters associated with (dance shoes?) and just play around and handles these as props to inspire a set-up that would relate to the book. I think the typographic cover will probably come more easily once you’ve got these key visual metaphors concentrated into one clear focus of concept.
Following the above feedback I decided to collect some images that I thought represented the story.
I played around with these in my sketch book.. I then mocked up a cover using the Gambian flag colours and the ballet legs. I added and took away various other images.
Using this mock-up I worked inDesign to create the following new book cover.
I am much happier with this cover.

Exercise: Chance Housing Association

The Chance Housing Association has been set up to try and help first time buyers get onto the housing ladder and they want you to develop a brand image for their stationery.

It is important to them that the Association is seen as being different from the other local housing associations – more modern, more helpful and definitely welcoming to young people wanting to buy a house.

They want to use their logo on their letterheads and office stationery and it will also be used somewhere on the sheets that hold the property details. It also needs to be reproducible in the local newspaper and professional trade magazines.

What to do

• Research other housing associations’ and estate agents’ styles. Look at other publications designed for a similar audience. This information should help you identify as much what you don’t want to do as what you do.

• If this was a real job you would need to visit the housing association’s offices and website, if it has one, to see how many decisions they have already made – for example they may have painted their sign silver and dark blue and used a particular font. As the designer you may want to continue with and develop those decisions or change them.

Using just typography sketch up some designs. You want to come up with at least three initial ideas to show the client. In this instance you can decide which one you think works best to further develop.

• Mock up a letterhead and business card using the logo and house brand. Look in you local newspaper and mock up an advertisement to fit in the paper. Measure the space carefully remembering to leave sufficient margins so your text isn’t cramped. Photocopy in black and white onto cheap paper – does your logo still work? Have any fine lines got lost? Are the differences between colours still discernable?

• Show your designs to your friends and family. What is their feedback?

• If you need to, go back and adjust your artwork. If all is well make up a presentation pack to show the client – in this instance your tutor.

Keep all your work and record the process in your learning log.

Logos from Housing Associations:

I examined these and divided them into those that were created only of Typography.










and then those that had something else added to the logo.
















I need to concentrate on the Typography only examples. Interestingly none of these has tried to make an image out of any letter. They are just fairly straightforward. Two have circles with letters inside. Two use script typefaces which I think look amateurish. I like EQUITY best. I think it looks clean and youthful and modern. I’ll think along these lines for my sketches.

I love this quote:

If you can’t draw it from memory, you should at least think twice about it.(1)

I looked up typographic only logos in mono colour to get some inspiration before I start my sketches.
















It is really interesting to examine these to see how typography has been used to create really memorable logos. I’m thinking ‘vimeo’,’ Mail Chimp’ and ‘YouTube. The other interesting thing is how letters are used for example ‘NCAD’ (National College of Art and Design) and ARC design. Some logos are framed e.g. FRAME, The Bartlett School of Arcitecturea and Vitra Design Museum. How the letters are placed as in O/R is interesting but sometimes just a simple block capital name like STRIPE works really well.

With this review I set about sketching some logos for the “Chance Housing Association”

Within these sketches there are some ideas I worked on. I was drawn to the idea of using a ladder to express the idea of “getting on the ladder”. On the other hand I wanted my logo to be clean and simple. So I worked on these two ideas and asked a graphic Designer friend to take a look at these attempts. She came up with several suggestions which I will enumerate after I present them:

The Graphic designer felt legibility was a problem. She liked the ladder idea but felt the “H” of the word ‘chance’ was lost. She also felt that the ‘A’ might look better slightly smaller. In addition she liked the pink background of the newspaper ad and suggested this might work better as the logo. For the Newspaper ad she suggested the question in the top left hand corner would look better on a darker strip at the bottom of the ad. I did not show her my business card mock up.

For my second design I chose more clean lines. I preferred this design myself.

Deirdre liked this design also but felt the spacing could be tighter. She also suggested the underline to be aligned with the end letters.For the advertisement she also suggested I play around with the positioning of the elements to get a better visual presentation. She stressed trying to improve the diagonal perspective.

With all of the above suggestions I set to work to improve these two designs and to present my client portfolio, giving the client the choice between two quite different logos.

The results are as follows:

1.1 LOGO


1.2 Letterhead

1.3 Newspaper Advrtisement

1.4 Business Card


I think it is better than my first effort but I am still a little wary of the pink. I think it might be too feminine. Also there is the issue of the black on the advertisement which, if not a true black, might ‘bleed’ on the newspaper. However I could not work out how to get a CMYK 100% black when I saved the image as a JPEG.

2.1 LOGO





I like this set and think it is clean and uncluttered. I think it fits in with the modern trend among your people to return to Bauhaus type design. The red ‘A’ resembles a house but not too graphically. However I wonder if the newspaper ad is eye-catching enough given that it will be printed on a very absorbent off white paper.



– the discussions around legibility are very pertinent.

  • – Conceptually your steps/ladder feels the strongest image however the final logo is the cleanest and most balanced and an attractive piece of competently produced design.
  • – The problems that remain to be resolved surround the triangle erring towards looking like a wigwam and needing to be more overlty rooflike.
  • – The triangle seems to read most positively if considered as an arrow or a direction – could this be a thing to explore further? (in reflection perhaps rather than any extended re-working).

Because the second logo was so simple I wanted to have some indication therein that it was concerned with housing. Hence I decided to use the triangle/wigwam symbol. In my discussion with my tutor she indicated that this might be interpreted as ‘temporary’ accommodation. However I think the wigwam is accepted more as a symbol for a roof over one’s head or protection than any form of temporary accommodation. I also feel that in the Newspaper advertisement the houses in a ladder form help to solidify the design as a permanent housing association.

I also asked myself if a non solid ‘A’ would better indicate ‘permanent housing.

But I do not think so. I think it looks too like a traffic cone!!!

I also tried a ‘flat’ topped A but this did not look good.

So my conclusion is that the clean logo using a solid red ‘A’ to indicate a house is the best of what I have produced.


  1. Creative Market. 2017. 20 Rebranding Disasters You Can Learn From ~ Creative Market Blog. [ONLINE] Available at: https://creativemarket.com/blog/20-rebranding-disasters-you-can-learn-from?utm_source=Facebook&utm_medium=CM+Social+Share&utm_campaign=Blog+Post+Social+Share&utm_content=20+Rebranding+Disasters+You+Can+Learn+From. [Accessed 11 July 2017].

Exercise: Poster and flyer

This exercise is about how you deal with two different spaces to work in.

You have been asked to design an A3 poster and an accompanying double sided A6 flyer to promote a singing course run by an organisation called SingOut (all one word). They have very little money so want to print these posters on their black and white photocopier. You can use a colour paper if you want.

You may want to include an image such as a drawing or photograph, but be very careful with photos as they tend not to reproduce well on a photocopier particularly if they are colour photos. You will need to check by printing off your design and/or photocopying it.

The information they want to give is:

  • • Do you love to sing?
  • • Join us for an exciting opportunity during the day with a professional vocal coach.
  • Learn to sing different types of music, vocal techniques, meet new people and have fun!
  • • 10.30 to 12.00 every Tuesday from 11 March
  • • The Community Centre, Charlotte Church Road
  • • £60 for the course
  • • No experience needed/no requirement to read music
  • • For more information call 011779 8765432 http://www.singout.com

The first thing you need to do is work out if you have all the information you need to fulfill the brief. If not what is missing? Work out the hierarchy of the information. How will you divide your information up to fit on both sides of your flyer? How will you link the design for the poster with that of the flyer? How can you make the poster eyecatching and effective with such a limited palette? Which typeface or faces will you use and why have you made that decision?

When you have finished pin your poster up and critique your work. What do you think?

Keep notes and sketches in your learning log.


I looked up a reference my tutor had given me. This were really inspiring.

I then researched Templates for music lesson posters:


I first looked at some B&W posters on Google to get som ideas:

I love the face in half and half black and white but cannot see how it would fit into this project. I also like the abstracts.

I then narrowed the search to ‘music” B&W posters and used some of these to inspire me. Here is my sketch book. I played with notes and pianos and a bird.

My first efforts are not too satisfactory especially the typefaces used in the bird example:

I don’t like the typeface on the bird and I do not like the “Do you like singing” positioning. I also need to line up the ‘more information’ with the ‘tel’.

Here is next effort:

I like this better but not the “like singing” typeface. So back to the drawing board.


Then I tried another poster using a piano illustration I created:

I like this better. I am especially proud of the star with the use of the ‘scallop’ tool. But this is missing the start day of the coaching so I nee to add it. Where?? And maybe change the love to a heart symbol?

This now contains all the information. I will test both my examples on a few friends and see what they think.

The simpler one was more popular so here is the final version with some of the glitches tidied up..

For the double sided A6 flyer I have used the same piano theme but put less information on the front side since the rear side is available for all the additional information.

and the rear side of the flyer:



My favourite image is the second bird composition – here the image works well to frame a central space. My top hint or suggestion would be not to forget the learning you’ve done about grid systems for type these apply to all designs and not just magazine articles or book layout. Could you map a grid system for the flyer that might work better using this kind of suggested template as a starting point? What’s the hierachy of the type?

I took the suggested poster and made a grid in my sketch book. I realised that the “sweet point was to the bottom right so I added the text here. This is the result which I think looks a lot better.




Exercise: A Typographic jigsaw puzzle

On the facing page the typeface Baskerville has been deconstructed so it only contains the strokes, serifs and bowls that are common to all the letterforms. Your task is to try and put it all back together again to read

the quick brown fox jumps over the lazy dog

This is a pangram containing all the letters of the alphabet. It is all in lowercase.

Start by drawing your baseline, determine the x height by identifying a whole letter such as x, e or n and draw your median line. This should provide a good starting point to try and piece together all the other elements. Remember that some parts will be used more than once, for example the same stem will be used in several letters. Try and account for all the parts without leaving any stray serifs behind.

step 1

These were my utensils for the job. Baking paper to trace, a sharp pencil, a nail scissors, because it was curved, UHU and the page from my notes.

step 2





Then I printed out the text in large point size so that I could see all the serif details.

step 3
step 3


I used the baking paper to trace the shapes and started the jigsaw.




step 4
step 4

Until the whole thing almost came together. I could not fit the “X” of fox to the slanted pieces that were given.I also found that the teardrop of the “r” was not in fact a teardrop…


But this is what I managed.



Having spent some time looking closely at typefaces, has your appreciation of them increased? If so in any particular aspect? Do you think that understanding more about how typefaces are constructed will be useful to you in future?

My appreciation has totally changed. I had never really looked that closely at fonts. I was broadly aware of the difference between serif and sans serif and of some of the more extreme typefaces. One thing I really learned is that it is sometimes very difficult to tell the difference between different designers’ reworking of some of the typefaces. I also appreciate much more the work of typographic designers. One needs a great deal of skill and patience.







Project: The Anatomy of a Typeface

  1. The alphabet is only part of a typeface that contains lots of different characters such as numbers, punctuation, mathematical and monetary symbols and ligatures. Ligatures are where two letters are combined together to make printing easier. Explore you computer keyboard to find some of the other characters. You will need to use your shift, alt and cntrl keys.
  2. Choose a magazine, for example the Big Issue or Heat, and look at the main typefaces they use for the body text and headlines. Go to http://www.identifont.com and use the programme to identify the fonts. Look at the ranges of typefaces all around you and try to identify their distinguishing characteristics. Make notes in your learning log.

Below is a table I created from my computer keyboard.

§ 1 2 3 4 5 6 7 8 9 0 =
¡ # ¢ § ª º
q w e r t y u i o p [ ]
œ ´® ¥ ¨ π
a s d f g h j k l ; \
å ß ƒ © ˙ ˚ ¬ æ «
` z x c v b n m , . /
ç ÷

On the first row are the numbers that appear on the first row of my computer. Under these are the option key + the displayed number, letter or symbol. I discovered that holding either ‘fn’ key or ‘cmd’ key did not change the displayed letter or number or symbol

On the second row I did the same as on row 1. The option key gave the second row results. As with the above rows ‘fn ‘ or ‘cmd’ did not give any different result.

I learned to type in Luxembourg which is a country that operates in both French and German. Hence the keyboards are Swiss/French i.e. QUERTZ instead of QUERTY. However much of my work was done in colaboration with French speakers so I was accustomed to an AZERTY keyboard. All of this confusion did nothing for my typing skills. I remain a sort of ‘semi’ touch typist!!!! But the course I took did wonders for my French bad language as the student behind me was French speaking with a short temper and a wide knowledge of expletives…. I resorted to always keeping a chart of the option key strokes above my desk!! Now I just look them up when I need them.

2. This was my first magazine.



title_1 This was the headline I chose

I analysed all the ‘characteristics’ of the font.

communicating_science_analysisI thought it might be Baskerville but when I looked more closely I saw the following anomalies:

The lower tail on the “C” is tapered while on Baskerville it is a distinct serif. Then I looked for a font, in Adobe, similar to Baskerville and found that Caslon was similar. Adobe Caslon and ITC Caslon 12 has a tail as in my headline but  many of the other Caslons in the group do not have this “C”.

I then went to Identifont to see if it would help. There I discovered that some of the Baskerville’s have this capital “C”. So how I could tell the difference I did not know… The best I could do was either Caslon or Baskerville.

connaissence-des-artsI tried a second magazine in French as it had a ligated letter combination. The headline was:







I then analysed this as in the first headline and concluded it might be DIN

ouvre_du_mois_analysisI typed out the headline in Word using DIN Alternative and DIN Condensed and I compared these to the headline I had.

oeuvre_word_comparisonBut the apostrophe was different. So I asked Identifont. I discovered there were 427 DIN fonts so looking for this apostrophe was like looking for a needle in a haystack especially as Identifont did not have ” ‘ “…

I saw that a number of designers had worked on DIN typeface and so I put this into google and and found a list of DIN typefaces. The closest I could find was FF DIN. But it was not exactly the same as the magazine headline.


Assignment 4: Typography Diary

10 january 2017

Finished my assignment 3 and posted it. I also reworked what was recommended in my last tutor report. Now it is on to Assignment 4.

12 january 2017

My husband returned having helped to wake and bury his oldest friend – not easy but he is very pragmatic. We are determined to live every moment of the lives we have left – one wastes so much time when young…

I printed the list of words and have started to arrange the ones I found easiest. Will continue today after some research.

FRIDAY 13 January 2017

It’s Friday 13th and am still unscathed… Tried to photograph my “Playing with Words” outside but it is freezing and blowing a hooley…. Did about half and now my Nikon transfer won’t cope… Did I say unscathed!!! Received my book ordered from Phaidon which were On Sale. “Beware of Wet Paint”, “Cindy Sherman” and “Surrealism”. Looking forward to a good read.

Had reply from Irish Print Museum – not very encouraging. The book Irish Type Design suggested coast 25€.. and is not available on any of the online sources that I can fine. Will just have to do my best to find material online.

14 January 2017

Finished making my images of my “playing with Words”. had to do them inside as the Mistral was blowing hard. Have now made thumbnails and added to my log. I also made my booklet to add to my written log.

16 january 2017

I have finished my wonderful new book “Beware of Wet Paint”. Now to write a review and get on with other work using the tremendous influence of this book…

17 january 2017

Am adding images to my blog. My Nikon NX2 has ceased to open and I have learned it is no longer supported so I am getting my images off it on to my external hard drives.




This has pushed me to  add images which were ‘waiting’ to my blog.





I have also started Cindy Sherman by  Paul Moorhouse   . So dull compared to the Alan Fletcher book. her work is very specific and if it is not ‘your thing’ it is hard to get enthused by it.




In the introduction to this chapter it is pointed out that print from letterpress is usually a little raised.




letterpress_printI searched out some very old books which we inherited from my husbands family. Here is one that his grandfather was given in 1870 for being a good student….


24 January 2017

In Paris this weekend with the grandchildren. This meant we had to select visits which suited a three year old and a five year old… We needed to be quite creative and flexible. I and my daughter wanted to see some ‘grown up” exhibitions but we decided it should be predominantly about the children. So we visited the Aquarium which was brilliant and the Natural History Museum which was equally good.

Then we allowed ourselves to visit the Grand Palais to see the Mexique exhibition. Frida Kahlo is one of my favourite female artists so this was a must. It was a bit of a challenge to keep the three year old amused. Grandpa did that for us. I wrote a review here.

The Grandpa and I went to the Biblioteque Nationale de France BnF to see the Richard Avedon Exhibition. I have written a review here.

27 january 2017

What a marathon this first exercise has been in Assignment 4. I have been reading Type & Typography at the same time as trying to create interesting  outcomes for each of the 30 words given. I am totally exhausted. However I think I have learned something about typography. I have also learned some of the possibilities of Illustrator.

I wrote up my review of Richard Avedon’s exhibition in Paris. I now need to write up my book Cindy Shermann which I finished on the trip to Paris. I want to write a review of the chapter in Type & Typography but am not sure if I really understand enough about all this. It is interesting as I am remembering things from when I first worked with computers which are discussed in this book. Having an information scientist for a husband meant we were one of the first families to have a computer. Since he was also one of the founding pioneers of the Internet I absorbed a lot of the original terminology. However I still find it a little baffling.

7 February 2017

It is days since I wrote in my diary. This is because I am busy creating my sample book of typefaces (or Type Families). This has involved a lot of researching on the Internet to get my head around the terminology. I really want to do this so I will be better informed in the use of Typefaces. I am loving it. But it is time consuming.

I am also creating my sample book at the same time. I have created Version 1. Now I am trying to rationalise it. I will put each stage on my log page. I have also printed out Version 1. I will add this to my physical log book.

In order to get a feeling for what typefaces I should use for the short story for the woman’s magazine I wrote a ridiculous story under the given title. I am also researching on the internet for advice.

8 February 2017

So I tried out different typefaces for my story and printed them out. My husband, who used to write a technical magazine, had a look and decided which typeface was the most legible. He offered some opinions too about the “mis en page” – how does one say that in English? All our professional work has been down in French!! “Put on page” does not sound correct…

Now I need to get the ‘corrected’ best version into InDesign..

13 February 2017

Brilliant weekend in Rome. Mostly for the guys to see Ireland trash Italy at rugby…. I passed on the match to visit some museums and to just walk around Rome and drink in its atmosphere. I visited two museums both of which gave me a lot to think about. I have written reviews in my review section. One under installation artists – although this is not strictly where it fits. The other under photography.

I always travel light so I just had a tiny notebook and a biro with me. I made a few sketches for my ads. I have pasted them into my log book. I need to get going on these and see what is best….

16 february 2017

I have been thinking about how to proceed with these typography exercises. I am enjoying researching designers who specialise in typography. But now I must get down to the job in hand…

I am loosing the will to live here trying to create some artwork for the invitation to the engagement party. I had this crazy idea of creating puzzle pieces. I got as far as step 12 but could not work out the next steps. the resulting puzzle piece was OK so I decided to go with it….. I am not that keen on the end result but it has taken so much time to get this far I will leave it for today and maybe try again tomorrow….

24 february 2017

I was completely unaware of the thousands of typefaces that exist. My head is spinning looking at these on the web. I am also flabbergasted at the price of some of these. I looked up Akzidenz for example and it costs several hundreds of euro to get the complete set. I am looking at fonts for technology magazines. These are not discussed as frequently as fonts for women’s magazines. I see Font Space has several hundred for free. I wonder what the catch is?

Futura seems to be a good standby and I like it’s clean lines. Avenir Next is also used quite frequently. I think it best to stick to the tried and tested rather than try to be to quirky. I want to try some Infographics in the exercise. I like the idea of getting some practise in this which I did not know existed until this morning….

27 february 2017.

I have set up some sketches in my log book for this exercise and have more or less settled on trying one. I want to create an interesting background as I think technical guys reading a software review would be the sort of audience who would like this. I researched technical backgrounds. I then researched how to create abstract backgrounds in Illustrator. I am trying out the Mesh gradient tool…. It is great fun. I have decided to call my software “Clear Cloud” – this will allow me to create another cloud….. I love making clouds now. I will use clip art for the mobile phones, camera etc.

19 March 2017

I cannot believe it has been so long since I wrote in my diary. I suppose this is because I have been working with my log book on sketches for Assignment 4. I had friends here to stay also and since one of them is an artist she was delighted with watching me work…… She is an oil painter. I have also spent the past ten days in UK to visit family and sort out family problems. Then on to London to stay with friends, the wife is also a photographer so we spent our time visiting Tate Britian, Tate Modern and the National Portrait gallery. It was amazing. I need to write all these up.

I found it hard to come up with sketches for the work “TYPE” with which I was happy. This was until I was lying in my bed one morning watching my projector clock. I loved the shape of the numbers so I decided to try this for my letters. I liked them so I went with them. I had so many ideas but time was my problem. I am reasonably happy with my cover page.

I then wrote, in Word, the bits for the inside page of the magazine.

I wanted to keep the idea of the gradient that I had used on the cover. I thought it fitted with the old newspaper. However I had created the cover in Illustrator and I wanted to use InDesign for the pages. I had never created a gradient in InDesign nor had I done a double page spread. I “sort of” managed the double page spread but I had a front page which I could not delete. I printed the double page on my A3 printer but it came out as two pages. This allowed me to correct the text and see how it looked but I would like to know how to print  a double page spread. Could not find this anywhere. When I exported the document to Photoshop it came in as two pages also. I just increased the canvas size of the first page to double and copied and pasted the other page into it. Although this worked it is not, I imagine, the most efficient way to do this. So much to learn.

20 March 2017

Today is my daughter’s first husband’s anniversary. He died so suddenly. I have just had a text from her to say she is at the hospital where he was brought with her three year old (with her second husband) while they check out the little one’s heart for a heart murmur… Life can be very cruel sometimes.

I will occupy myself with checking through my submission for assignment 4 while I await news of my beloved grand daughter.